How Apple Uses the Groundswell

•December 2, 2008 • Leave a Comment

Apple does use the groundswell in today’s market.  One can visit the apple website http://www.apple.com/ to see many of the groundswell ideas, including blogs about Apple, their product, upcoming events and what product reviews from their customers. If you have iTunes you are able to download any of the many podcasts about Apple. You can even find them if you don’t have iTunes as long as you look in the right place (here is one such area that is linked to their main site http://www.appleuniversepodcast.com/).

Apple does many different viral videos and even has their commercials on-demand at their homesite so that people can view them. Many people ejoy watching the hip “apple computer” go up against the boring and confused “pc computer.” If you go to youtube and type up “apple products” http://www.youtube.com/results?search_query=apple+products&search_type=&aq=f, you’ll get a list of videos of Apple’s numerous products, and even opening of new products out of the box, I don’t personally see why anyone would take a video of themselves opening the box of a new iPhone, but they have thousands of hits.

Apple doesn’t even need to do alot of the groundswell ideas because their customers do it for them. This link, http://www.maclife.com/?KNC-FN4667207278&gclid=CN-mmPKfh5cCFRRhnAodvWU__A is website developed consumers, maybe even started by the company that is completely dedicated to blogs about the company and you can find anything from blogs about the new iPhones to things as small as the headphones (not to mention the other numerous software and computers it produces). Apple is being mentioned everywhere on the web, and if you are reading a blog about technology or computers you’ll probably find a Apple mentioned at least once. If you go to one of my favorite sites http://digg.com/apple, you’ll find every thing you could ever want to know about apple and many examples of how they’re using the groundswell in today’s market. Apple is certainly benefiting from the groundswell.  It’s probably one of the biggest reason they are so big these days (even in today’s extremely crappy economic situation).

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Apple’s Top Challenges

•December 2, 2008 • Leave a Comment

There are many challenges facing Apple today. The slump of the economy, the threat of Microsoft, new environmental requirements to name a few. Innovation would typically be named as a strength for most companies, and Apple is innovative in many different ways, but what happens when you run out of ideas or key top figures in your company aren’t keeping up with changing times? Even worse, what happens when your competitors start to exceed your own abilities to be innovative? The main point I’m trying to get across is that Apple has set a pretty high bar when it comes to innovation and since it is now known for that, it has to pump millions and millions of dollars into research and development to try to stay ahead of the pack and certainly there has to be a plateau at some point.

Distribution is also a challenge. Apple has certain criteria that must be met before a vendor is allowed to sell Apple products. This is like a double edged sword because in the one hand it provides the consumers with a reliable and up-to-standard delivery of its products, on the other it severely limits the amount of stores that can have different Apple products. So do you want ease of access or harder to reach reliability? Well guess what, you don’t get to decide, Apple does. Which leads me to my next challenge, Steve Jobs.

Don’t get me wrong Steve Jobs is an innovator, a motivator, and some would say a marketing genius, but not every body’s perfect. Jobs is the king and Apple is his kingdom, but after his near-death experience with pancreatic cancer, we became aware that the king can’t rule forever (although I’m sure he’d try). Another problem that I’ve been hearing about is that Jobs is a tyrannical boss and his employees wear out easily with him. It’s been said that Jobs has a too centralized form of leadership and that he plays many things very close to the chest. It seems to be working so far, but sometimes having too much control can be a bad thing.

On the topic of the economy and market share, yes we are in an economic slump right now and even the very large companies are feeling it in their pockets. Stock has been significantly down since July 2008, but over the past five years they have more than steadily increased to very high numbers. The challenge here is how to minimize the damage of the slump and get ready to go full throttle once the economy gets better. Market share is also difficult because they recently entered into the cell phone market and have to spend money to penetrate that deeper, and they will always have to compete with other competitors that produce computers.

The Different Publics of Apple

•December 2, 2008 • Leave a Comment

Apple has many different publics that it communicates with, just like any large corporation. First of all there are the many different consumers of its products. These include, but are not limited to: different businesses that use Apple computers or servers, everyone that is interested in purchasing an MP3 player, students, executives, computer purchasers on the consumer level, anyone that uses iTunes to download their music, and anyone interested in buying one of their new phones. These include current and future consumers. I know that Apple has a bad rep for not listening to their consumers, but they do have a great job on customers service. Some of its more specific targeted markets are listed here in the markets section.

Another large audience is the Apple employees and the community of any city that has an Apple corporate office or store or simply has a job selling Apple brand named products. I cannot find a current number of Apple employees, but it was over 18,000 as of 2007. That is a massive amount of people they keep in contact with, and not only them, but their families as well. Apple continually tries to keep in contact with communities, because they are not only the one who work for the company, they are also the consumers. Its important that Apple continues to work with the community to better serve the environment as well. As of recent Apple has really started to go more “green” as most companies are attempting to do the same. This is important because it keeps them in good standing and helps them compete.

PR Model of Apple

•December 2, 2008 • Leave a Comment

I believe Apple uses the two-way asymmetric model when it comes to its PR model. They mostly do the communicating through their PR department or from upper level executive, i.e. Steve Jobs. I would like to believe that they use the two-way symmetric model, but I’ve read many many complaints that Apple doesn’t listen to its consumers, I even have a complaint about Apple on one of my blogs relating to just that. Two-symmetric communication is very hard to produce and keep that balance. Apple mainly just releases information as it is necessary and fails to communicate properly with its publics sometimes, that’s not to say that their PR department doesn’t do a great job, because they do. It’s also more difficult because they are such a large company and cannot react to every complaint that comes there way, or other type of communication from its customers for that matter.

History of Apple

•December 2, 2008 • Leave a Comment

From the humble beginnings in a garage in 1976, Steven Wozniak and Steve Jobs started their work on the Apple I, the first Apple computer that was to be sold to the public. It had a hefty price tag of $666.66 (a small fortune in 1976) and wasn’t capable of nearly anything recognizable by today’s standards, but they had to start somewhere. Wozniak, the more technical of the two was mostly responsible for the creation of the computer, but it was the omniscient Jobs that believed it could be sold and thus began the Apple company.

Subsequent Apple computers were created such as the Apple III and III+, but Apple computers didn’t really start making its way into the public’s eye until the Lisa was created in 1983. Named after one of the designer’s daughters, the Lisa was was the first personal computer to use a graphical user interface, which made it far more user friendly than its competitors in its day. But once again, with a large price tag, it wasn’t easily obtainable. After a few “revamps,” the next year in 1984 Apple came out with the first Macintosh 128k. The Macintosh was significantly cheaper and is probably the first Apple computer most people remember. The Macintosh was the computer that helped put Apple on the map and made them a credible threat to other companies.

Aside from the Macintosh Portable in 1989, the first big “laptop” that started selling for Apple was the PowerBook series. It actually looked like today’s laptops and even had a track-ball build into the keyboard so people could use it as a mouse. This was the beginning of a portable revolution for the company as today many of us have Apple computers in our pocket!

A series of new products were released over the years, including the first PDA (which flopped but was ground-breaking to say the least), different types of servers, and other different laptops, but it wasn’t until the iMac series that everyone started recognizing the informativeness of Apple’s computers. You’d know it if you saw it, they were in classrooms all over the world and were available in clear, but vibrant colors and had a disk drive built right into the monitor (remember know?).

Not far off the path of portable computers, the iconic iPod was introduced in 2001 and took off like wildfire. I’m not going to talk much more about that, because if you don’t know what an iPod is, you need to come out of the basement and take a look around. The iPod was the stepping stone to one of the biggest mobile advances in history, the iPhone! The iPhone, which is the most desired phone on the market today, will surely change the way we communicate with the world. Other companies are following suit, but it was the first phone that let us view real web pages, play music with a terrific interface, and connect through wifi. Today Apple is selling millions of iPhones and have even created the world’s thinnest laptop, the MacBook Air, which can fit in an envelope. The rest as they say, is history.

Company Overview

•December 2, 2008 • Leave a Comment

Apple is becoming a larger and larger company everyday. From its computers to its phones, it is steadily becoming an ever increasingly part of our lives. Everyone knows the name, now its time to get to know the company.

Sure the economy is in a slump, and Apple’s stock prices reflect that, but its net sales have increased by over $24 billion over the past 4 years for the current fiscal year ending in September 2008. Almost every person I’ve ever talked to, including people aging 50 years and older has an iPod. Apple has changed the way we listen to music and arguably helped save the music industry with their MP3 players and iTunes application. And hey, their computers aren’t bad either (currently the number one computer purchase for college students)! Apple doesn’t have themarket share that Microsoft currently has, but it never has and it is in tough competition with other companies from computers to phones. However, Apple has its market niches and is continuing to exploit them to the best of its abilities. It’s quite possible that Apple could take over themarket share , but we probably wont see it for many years to come because its so hard to compete with a company that has already dominated the market for so long. Don’t count Apple out though, because its new cutting-edge ideas and products are gaining fast ground in their field and will almostcertainly continue to do so.

Does Apple use Groundswell Ideas In Today’s Market?

•November 21, 2008 • 2 Comments

Of course Apple utilizes the groundswell in today’s market. One can vist the apple website http://www.apple.com/ to see many of the groundswell ideas, including blogs about Apple, their product, upcoming events and what product reviews from their customers. If you have iTunes you are able to download any of the many podcasts about Apple. You can even find them if you don’t have iTunes as long as you look in the right place (here is one such area that is linked to their main site http://www.appleuniversepodcast.com/).

Apple does many different viral videos and even has their commercials on-demand at their homesite so that people can view them. Many people ejoy watching the hip “apple computer” go up against the boring and confused “pc computer.” If you go to youtube and type up “apple products” http://www.youtube.com/results?search_query=apple+products&search_type=&aq=f, you’ll get a list of videos of Apple’s numerous products, and even opening of new products out of the box, I don’t personally see why anyone would take a video of themselves opening the box of a new iPhone, but they have thousands of hits.

Apple doesn’t even need to do alot of the groundswell ideas because their customers do it for them. This link, http://www.maclife.com/?KNC-FN4667207278&gclid=CN-mmPKfh5cCFRRhnAodvWU__A is website developed consumers, maybe even started by the company that is completely dedicated to blogs about the company and you can find anything from blogs about the new iPhones to things as small as the headphones (not to mention the other numerous software and computers it produces). Apple is being mentioned everywhere on the web, and if you are reading a blog about technology or computers you’ll probably find a Apple mentioned at least once. If you go to one of my favorite sites http://digg.com/apple, you’ll find every thing you could ever want to know about apple and many examples of how they’re using the groundswell in today’s market. So I would say “YES” Apple does utilize groundswell tactics in today’s market. It’s probably one of the biggest reason they are so big these days (even in today’s extremely crappy economic situation).